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MASKING SAVES LIVES

Friday, April 13, 2007

Why Imus Had to Go--Eugene Robinson

"Which is a sign of how the world has changed.

"Four decades ago, when Imus started his long and lucrative radio career, there were few women and minorities at NBC in a position to influence the company's decision on an issue like this one. Take it another step: There were few women and minorities in positions of authority at the firms that advertised on Imus's show.

"In think tanks and on college campuses, intellectuals still argue about diversity, but in corporate America the issue is settled: Diversity is a fact of today's world. In the nation's two most populous states, California and Texas, minorities already form a majority. Companies realize they cannot survive, let alone thrive, without courting diversity among their employees and their customers. You certainly can't run a television network these days without taking diversity into account.

"Imus's advertisers couldn't afford to be associated with racist, misogynistic views, and neither could NBC. This doesn't portend any sort of chilling effect on free speech, as some have suggested. It doesn't mean that white males are being relegated to the dustbin of history. Last time I checked, guys, you still ran most of the world. You just have to be a bit nicer these days, and you have to share.

Washington Post via Cursor.org

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