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Sunday, December 28, 2008

California Anti-Recruitment Initiatives Challenged by Dept. of Defense

The Initiatives (more about them here: http://www.stoprecruitingkids.org/) basically said recruiters couldn't have any contact with kids under 18 years of age.


Portion below; whole thing here: http://www.humboldtsentinel.com/081217-01.htm


“During the election I was very much opposed to this measure, I campaigned against it, but 57% of the voters supported it, so as their elected representative, I will have to support it,” Jäger said.

Also in support of the measures was the Redwood Chapter, American Civil Liberties Union, which voted last month to ask their affiliate, the ACLU of Northern California, to provide an amicus curiae brief in support of the measures if litigation were filed against them. The ACLU-NC issued a report last year concerning invasive recruitment techniques in California, which has the greatest number of youth between 15 and 24 of any state, and ranks second in the level of recruits to the U.S. Army.

“When the amount the government spends on advertising for military recruitment surpasses Nike’s total advertising budget, we can understand why youth face an uphill battle when trying to make well-informed decisions,” Eveline Chang, director of the ACLU-NC Friedman Youth Project said.

According to the most recent Congressional Budget Office estimate, well over half of the federal government’s total advertising budget, more than $700 million, went towards military recruitment advertising -- a figure that surpassed Nike, Wal-Mart, Mastercard, and Coca-Cola in a 2007 Advertising Age study. When advertising is combined with recruitment support, the campaign to find recruits for the armed services is well over a billion dollars.

“It seemed the recruiters had the run of the campus; they have access to classrooms and students in the lunch room,” seventeen-year-old Jacquieta Beverly, a recent graduate from Tennyson High School, said in an ACLU release. “It got to the point where it felt like they were harassing you. They would follow you into the lunchroom offering to buy you snacks and stuff. It felt like it was an invasion of your privacy.”

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