Survey: Israel Worst Brand Name in the World

Tweet "As if Israel’s position in the world in not bad enough, a new survey published in the US Wednesday says that Israel is suffering from the worst public image among all countries of the world.

"The study, called the National Brands Index, conducted by government advisor Simon Anholt and powered by global market intelligence solutions provider GMI (Global Market Insite, Inc.), shows that Israel is at the bottom of the list by a considerable margin in the public’s perception of its image.

"The Index surveyed 25,903 online consumers across 35 countries about their perceptions of those countries across six areas of national competence: Investment and Immigration, Exports, Culture and Heritage, People, Governance and Tourism. The NBI is the first analytical ranking of the world's nation brands.

"Israel's brand is by a considerable margin the most negative we have ever measured in the NBI, and comes at the bottom of the ranking on almost every question," states report author Simon Anholt.

Found on Angry Arab Newservice